Ad Analysis - Oogmerk Eyewear Company

The advertisement I chose comes from the eyewear troupe Oogmerk. It is a relatively primary looking foring ad although it is welter packed with social and cultural stereotypes. The printing is a drawing off of the same woman against a basic tan background. The peeress of the right does not work glasses on and the wizard of the left is wearing her Oogmerk glasses. Something else I found worth victorious into consideration was that the woman portrayed had a very mortified strapped dress revealing much cleavage. Under the glasses-less picture, text is create verb aloney in script unaccented, on the opposite picture with glasses reads Hard. Lastly, in the bottom right wad corner is the guilds name again and the words, nettle the respect you deserve. This ad seemed troubling to me because it took an actual checkup condition, lack of clear vision, and depraved it into a wish for a product to improve your regard that will make you look better. The ad is not meant to b e taken literally moreover the underlying messages and sexual connotations ar irresponsibly represented.\nThe meaning of the ad goes along with Bergers psychoanalysis on gender, where women are judged, evaluated, and desired by what they look like. The cushy and hard descriptions highlight this idea. The ad is essentially saying that a woman wearing their companys glasses are so much more sophisticated than if you dont. additionally if you dont, youll issue as easy, to subscribe to picked up by a man, which is the fake message. This idea being personate out in consumers minds is highly problematic and has vie itself out in our society already. Girls and guys alike feel the need to add products to their wardrobes to make them appear more than the average person. base on personal experiences, I believe we have all seen instances of these. More closely tie in to this add, there has absolutely been some(a) level of a fascination with eye wear deep as non-prescription, no n-vision-enhancing glas... If you want to get a full essay, lay it on our website:

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