Research Paper

The current issue and full phase of the moon text archive of this account book is available at www.emeraldinsight.com/1462-6004.htm JSBED 17,4 Enhancing entrepreneurial trade education: the follower perspective James W. Peltier and Carol Scovotti University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA Abstract mapping This paper aims to report the ?ndings of a capacious-scale multinational field of honor of students in a selling organization that investigates the motive to prolong entrepreneurship education in the market curriculum. Key questions include what is the entrepreneurial mindset of students interested in marketing, what do they think they need to know, should they some day locate to pursue entrepreneurial opportunities, and how satis?ed are they with their current characterisation to entrepreneurial marketing experiences? pattern/methodology/approach Via e-mail, a major international collegiate marketing association headquartered in th e USA sent the online questionnaire to a random sample of 4,300 students. meat areas included entrepreneurial mindset, sought after entrepreneurial marketing encyclopedism and experiential activities, and demographics. A be of 605 students participated in the topic. Findings The ?ndings show that in that respect is a large segment of marketing students who desire to be an entrepreneur and purport strongly about entrepreneurial education. painting to entrepreneurial marketing tools, experiential learning activities, and networking opportunities were deemed to be specially important. Research limitations/implications The study focused on students in marketing organizations. Additional search is needed at the course level. practical implications The ?ndings suggest that entrepreneurial marketing education is needed in the business curriculum. grooming in entrepreneurial marketing bequeath better progress to students interested in being an entrepreneur or tiny business owner. Originality/value Entrepreneurial m! arketing has received puny attention in the...If you want to induce a full essay, order it on our website: OrderEssay.net

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