Situation Analysis & Swot For Kodak

BACKGROUND George Eastman began his successful company in 1879 when he went to capital of the United Kingdom to fol dispirited a patent for plate-coating machines. He started a union with henry A. Strong. In 1888, the stem for Kodak emerged with the KODAK camera. It had pre-loaded moving-picture show with 100 exposures, priced at $25. This spic-and-span camera was refillable with demand in rolls. This new foundation garment was allowed for a new firm to arise. In 1892, Eastman Kodak Company was organized. Eastman schematic cardinal principles for his company: mass production at low cost, supranational design, extensive advertising, and a focus on the customer.5 These principles meet been the foundation of the company to give them to achieve the success they ready today. Kodak is named the humans number one maker of bustic film ahead of all their competition. Lately, Kodak has moved away from the traditional word-paintingic films toward the digital cameras and other(a) image technology. Kodak is pass image-manipulation software and other figurer products, including CD writers, to follow their digital trend. Kodak is also disruption into carrel phone camera phone market offering online serve and wireless kiosks.5 TARGET MARKET The target market for Kodak is anyone who enjoys winning photographs.

A more narrow target market is the unmanlike population. Kodak provides advertising geared toward women. In a recent explore report, Kodak is number one among female digital camera users but number four among men. Women are the ones who are typically the photograph takers and Kodak accommodates their busy lives. With their new por table printer, mother of three in Michigan, ! Jeanette Izzi, feels like she has a one-hour photo in her house.3 almost other major target market for Kodak is teenaged and college-aged students. Their newer lines of knavish looking at digital cameras and accessories are directly targeted toward this jr. market. MARKET DEMAND With a new movement toward digital technology, Kodak is seeking to...If you want to get a full essay, high society it on our website: OrderEssay.net

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