Tim Armstrong

Can Tim Armstrong Save AOL? Armstrong may squander the toughest job in mediatrying to teach an old digital dog impertinent tricks that would make it relevant to users and advertisers For Armstrong, the key to AOLs turnaround is original cultivation Brad Trent By Tom Lowry Tim Armstrong require a modern hip. Two decades ago the AOL political boss executive absorb a crushing hit on a heights inform football field. Over the years his discomfort worsened, and a a couple of(prenominal) months ago his doctor told him that he should mischievously consider a replacement. Armstrong, who is just 38, wasnt having any of it. Hes too picky saving AOL, which on Dec. 10 will finally recite from period Warner (TWX), take to a merciful end a dysfunctional union that lasted nine long years. Armstrong may healthful have the around difficult job in media. take down AOL, and people say: The Worst Deal of All Time! Ask them what AOL does nowadays, and nearly will say: I h ave no idea. Tim needs to articulate the value of AOL, says Robert W. Pittman, a reason AOL Time Warner chief operating officer. He needs a strong exchange proposition. Since leaving Google (GOOG) eight months ago to straddle AOL, Armstrong has busied himself coming up with one. It goes something like this: AOL is not some dot com has-been selling Web access and e-mail.

Its a digital media colossus with 80 Web sites churning out everything from individualized finance advice to sleeping accommodation tips for women. With 100 million unusual monthly viewers, Armstrong asserts, AOL has what it takes to lure blue-chip companies eager to reach four-fold audiences with one ad buy. Soun ds great, decline? And it might just work. ! only consider the challenges. Armstrong faces a landscape populated by giants, such(prenominal) as Yahoo! (YHOO), Microsoft (MSFT), and Barry Dillers IAC (IACI), and a slew of startupsall displace their own content. Plus, Yahoo and Microsoft bring in more eyeballs than AOL. And go Armstrong says content is at the heart of his strategy, AOL already tried that and failed. Whats...If you expect to get a full essay, tramp it on our website: OrderEssay.net

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